What You Can Learn from Counting Heads. I think one would flow into the other quite naturally. You learn that letters have different widths, that headlines are not titles but have action verbs, and that even online today Search Engines only look at the first 72 characters of your head so you have to tell the story quickly and clearly if you want it picked up by Google. Also, the core sizes — 14, 18, 30, 36, 48, 60, 72 — correspond, more or less, to web code for Headline 1, 2, 3 4, 5, 6. Both are used to prioritize content. Big head = Important; small head = no so much.
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